Looking back at Apple's 1984 ad

Sponsored Links

Looking back at Apple's 1984 ad

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement.

It's well known that Apple's board of directors did not like the ad and threatened to fire advertiser Chiat/Day, but, according to Hayden, it was supposedly Steve Wozniak's faith in the project that helped bring it to fruition. Hayden also revealed he had to interview with Scott Ridley's mother in London before the famed director agreed to work on the American commercial. For additional quips like this, check out the rest of Ars Technica's full interview here. It's worth the read.

Turn on browser notifications to receive breaking news alerts from Engadget
You can disable notifications at any time in your settings menu.
Not now

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget