Ad-supported Kindle getting AmazonLocal to distract you from all that pesky reading

Reading's all well and good, but wouldn't you rather be, say, getting a massage or seeing a comedy show? Good news, Amazon is bringing its AmazonLocal service to the ad-supported Kindle With Special Offers and Kindle With Special Offers 3G. The ads are rolling out first to New York City residents, with the remainder of AmazonLocal cities being added before the end of the year. Press release after the break, if you're still into that whole reading thing.

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AmazonLocal Coming to Kindle with Special Offers

SEATTLE – Sept 15, 2011 – (NASDAQ: AMZN) – Kindle and Kindle 3G with Special Offers are already the bestselling Kindles, and customers report that they love the money-saving special offers. Today,, Inc. announced that Kindle and Kindle 3G with Special Offers customers will soon start receiving special offers from AmazonLocal on their Kindle screensavers when they aren't reading. AmazonLocal on Kindle with Special Offers is launching in New York City and expanding to all AmazonLocal cities later this year.

"Since we introduced special offers and lowered the price of Kindle to $114 and Kindle 3G to $139 earlier this year, customer response has been overwhelmingly positive – these quickly became our bestselling Kindles," said Jay Marine, Director, Amazon Kindle. "Customers tell us they love the new lower price for Kindle and the money-saving special offers that display when they aren't reading. We think customers are going to be thrilled with this new, convenient way to take advantage of AmazonLocal deals – you can view, purchase, and redeem the deals using only your Kindle – no computer, no printer, no hassle."

Upcoming AmazonLocal deals for New York City Kindle customers in Downtown, Midtown, Uptown (including the Upper East Side and Upper West Side) and Brooklyn include:

- $7 for a one-hour bike rental in Central Park ($15 value)

- $5 for $10 at Dangerfield's Comedy club

- $59 for one month unlimited yoga classes at Bikram Yoga Grand Central ($180 value)

- $5 for $10 worth of ice cream and ice cream cakes at Coldstone Creamery

- $45 for lunch at City Winery ($98 value)

Customers can view their city's AmazonLocal deals and purchase the deal directly from their Kindle, without re-entering account or credit card information. Once a customer purchases a deal, they will receive a voucher directly on their Kindle's home screen. Customers can redeem their purchase by simply showing this voucher on their Kindle to the local merchant or by bringing in a printed copy. Customers can print a copy of the voucher by visiting

The functionality for receiving AmazonLocal deals on Kindle with Special Offers will be delivered as part of a software update for latest generation Kindles in the coming weeks. To learn more about AmazonLocal, go to Kindle with Special Offers for only $114 and Kindle 3G with Special Offers for only $139 are available for immediate shipment at

For images of AmazonLocal deals on Kindle with Special Offers, visit