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Hulu may not sell after all, bidding drama continues

Lydia Leavitt, @lydialeavitt
September 19, 2011
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Hulu has been dressed in its Sunday best for some time now hoping to attract potential buyers -- but according to Reuters, a slew of speed bumps have slowed down the process and may even kill all hopes of selling the service. According to sources, the first bump in the road can be attributed to Hulu's owners -- News Corp., Disney, NBC Universal and Providence Equity Partners -- who may not all be on the same page when it comes to selling the service. Without a unified front, it's been hard for the company to find an acceptable offer from the likes of Google, Amazon, DirecTV and Dish Network, who have all talked about bidding between $500 million to $2 billion. As the service awaits a new round of bids next week, it's been said that the major players involved have (unsurprisingly) agreed to reject any lowball offers. Despite a growing numbers of subscribers, it's entirely uncertain whether anyone will step in to clean up the company's hot mess -- we're sure the drama would make for a perfect Hulu Plus exclusive, though.

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