Kinectimals, now with Build-a-Bear

Build-A-Bear Workshop is teaming up with Microsoft on a Kinectimals Now with Bears build-and-scan promotion. Beginning October 11, Build-A-Bear Workshops and buildabear.com will have four bears (pictured) that you can take home starting at $18.00 (and you don't even have to buy them drinks first). They all include "Microsoft Tag technology," which allows you to scan the cuddly cubs with Kinect and unlock a matching furball in the game.

Beginning October 11, the two companies are also using their muscle on a sweepstakes promotion, in which 100 winners receive a prize pack that includes an Xbox 360 4GB console, a Kinect sensor, Kinectimals Now with Bears and a $100 gift card to Build-A-Bear Workshop. More details will be available on the Build-A-Bear site.

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Build-A-Bear Workshop Furry Friends Now Available
in "Kinectimals Now with Bears" Using Kinect for Xbox 360

ST. LOUIS (September 21, 2011) - Build-A-Bear Workshop® today announced that it is working with Microsoft Xbox 360 to introduce a new interactive entertainment experience for Guests. Starting Oct. 11, select stuffed animals sold in all Build-A-Bear Workshop stores and buildabear.com® can be imported into the new Kinect for Xbox 360 game, "Kinectimals Now with Bears." Each of the four bears will include a special "Kinectimals" hangtag that features a Microsoft Tag which imports these furry friends right into the game when scanned with the Kinect for Xbox 360. With engaging activities including training, caring for and playing with their cubs and embarking on challenges across two mysterious islands, "Kinectimals Now with Bears," invites kids of all ages to create lasting friendships with some of the world's most exotic creatures and now their favorite Build-A-Bear Workshop furry friends.

"Now Guests can go from high touch to high tech with their bears and 'connect' in this innovative video game where they control the fun and direct the animation," said Founder and Chief Executive Bear of Build-A-Bear Workshop, Maxine Clark. "'Kinectimals Now with Bears' offers a fun entertainment experience for the whole family."

The stuffed animals from the Build-A-Bear Workshop Collection that will be Kinect enabled include:
Champ – A Champion Fur Kids™
Colorful Hearts Bear
Endless Hearts Teddy
Peace & Hearts Bear


Select North American and United Kingdom Build-A-Bear Workshop stores will have Kinect for Xbox 360 stations set up to showcase "Kinectimals Now with Bears" and Kinect for Xbox 360 enabled Build-A-Bear furry friends including:
· Bellevue Square in Bellevue, Wash.
· Downtown Disney in Anaheim, Calif.
· Grapevine Mills in Grapevine, TX
· 5th Avenue at 46th in New York, N.Y.
· Mall of America in Bloomington, Minn.
· Metro Centre in Gateshead, Durham
· Northshore Mall in Peabody, Mass.
· The Plaza at King of Prussia in King of Prussia, Pa.
· Roosevelt Field in Garden City, N.Y.
· Saint Louis Galleria in St. Louis, Mo.
· Vaughn Mills in Vaughan, Ontario
· Westfield Stratford City in White City, London
· West County Center in St. Louis, Mo.
· West Edmonton Mall in Edmonton, Alberta
· Woodfield Shopping Center in Schaumburg, Ill.


"Kinectimals Now with Bears" will also be available for purchase at these locations and at buildabear.com.

Additionally, from Oct. 11 through 31, guests can enter for a chance to win the Build-A-Bear Workshop Kinect for Xbox 360 Sweepstakes in Build-A-Bear Workshop stores, at buildabear.com/Kinect or on the Build-A-Bear Workshop Facebook page. Winners will receive a Kinect prize pack that includes an Xbox 360 4GB console, a Kinect Sensor, "Kinectimals Now with Bears" game and a $100 gift card to Build-A-Bear Workshop.


Visit buildabear.com/Kinect for more details.

About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.


TRADEMARKS
We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

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