RIM co-CEO Mike Lazaridis has already apologized for last week's widespread BlackBerry outage, but apparently, that wasn't enough. Today, the manufacturer announced that it's offering customers a full slate of "premium apps" for free, in the hopes of earning back some of the goodwill it lost following that mysterious blackout. In a statement, the company said the gesture is "an expression of appreciation" for the patience that many BlackBerry users demonstrated during the incident, with Lazaridis adding that his company remains "committed to providing the high standard of reliability" that consumers have come to expect. For now, the company's offering a total of 12 apps (collectively valued at around $100), including SIMS 3, iSpeech Translator Pro and Shazam Encore among others, though more will be added at a later date. The offer kicks off on Wednesday and will last for a month, so head past the break to see which goodies are up for grabs.
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Research In Motion Offers Free Premium Apps to Customers Following Service Interruptions
Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that a selection of premium apps worth a total value of more than US $100 will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions. The apps will be made available to customers over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011.*
"Our global network supports the communications needs of more than 70 million customers," said RIM Co-CEO Mike Lazaridis. "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."
The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th. The selections over this period will include the following (with more to come):
SIMS 3 - Electronic Arts
Bejeweled - Electronic Arts
N.O.V.A. - Gameloft
Texas Hold'em Poker 2 - Gameloft
Bubble Bash 2 - Gameloft
Photo Editor Ultimate - Ice Cold Apps
DriveSafe.ly Pro - iSpeech.org
iSpeech Translator Pro - iSpeech.org
Drive Safe.ly Enterprise - iSpeech.org
Nobex Radio™ Premium - Nobex
Shazam Encore - Shazam
Vlingo Plus: Virtual Assistant - Vlingo
RIM's enterprise customers will also be offered one month of free Technical Support. Current customers will be offered a complimentary one month extension of their existing Technical Support contract, and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM's BlackBerry Technical Support Services - Enhanced Support, free of charge. Additional details about the program and information about how to register will be available at www.blackberry.com/enterpriseoffer.
"We are grateful to our loyal BlackBerry customers for their patience," added Lazaridis. "We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.
* Please note that the availability of this offer will depend on the type of device, operating system version, access to BlackBerry App World and local conditions and/or restrictions.