Warhammer 40K planning multiple payment options

Justin Olivetti
J. Olivetti|11.03.11

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Warhammer 40K planning multiple payment options
Despite being one of THQ's biggest projects, the upcoming Warhammer 40,000: Dark Millennium Online won't be hemmed in with a single subscription option. Instead, the company said that it is investigating a wide range of possible payment options to be as flexible as possible for players all over the world.

Speaking at a recent earnings call, CEO Brian Farrell addressed what model WAR40K would adopt. "What we've done is make the business model within Dark Millennium Online flexible so we can use different business models in different territories and exploit the game on a worldwide basis," he said. "We will have not just one business model, like subscriptions. There will be other monetisation mechanisms in the game... The team there is being very thoughtful about how we maximise monetisation in this game."

Seeing as how WAR40K is costing the company over $50 million to create, it seems wise to offer multiple options in order to draw in the largest amount of players possible. The title is being developed by Vigil Games and is slated to release in 2013.
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