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TV broadcasters hope to dominate the second screen with ConnecTV

Ben Drawbaugh
November 19, 2011
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No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while Americans enjoy their favorite past time -- watching TV. In addition to many independent startups we've discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook -- and of course advertising. We'd be shocked if most tablet owners weren't already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

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