NCSoft made a huge donation of 500 million yen (6.3 million USD), and Sony Online Entertainment donated 300 million yen (3.6 million U.S. dollars). SOE, gPotato, Perfect World Entertainment and Hi-Rez studios have all been running schemes to help players donate, ranging from special once-only microtransaction items to just donating a percentage of all cash shop proceeds to charity.
EVE Online's developer CCP Games has encouraged donations through their unique PLEX system. Players who couldn't afford to donate cash were encouraged to buy PLEX in-game using ISK and donate them to the relief fund. CCP would then scrap the PLEX items and donate their full purchase value to charity. The scheme has been very successful at raising money in previous disasters, raising over 40,000 USD for the Haitian earthquake fund and roughly a further 20,000 USD for the flooding in Pakistan.
In a new devblog, CCP Fallout has released the final results of EVE's charity drive. A total of 2549 PLEX, each worth 17.5 USD, was donated to the scheme by players. CCP will be donating the full value of 44,607.50 USD to the Red Cross in the name the EVE Online community, and will be paying for all of the tax and management costs themselves. EVE players have now donated a total of 108,000 USD through the PLEX for Good scheme. Head over to the devblog for the details of the charity drive and some interesting information on three players who helped make it a success.