Remember Pioneer's Kuro brand of HDTVs? The high-end plasma line became the benchmark for the home theater market, leaving a rather large void in the hearts of the HD obsessive after it kicked the bucket two years ago. Now, Sharp and Pioneer are bringing back some of the technology used in that line, while leaving the Kuro name to rest in peace. The Elite branding will remain, however, with the new line of LED LCD TVs. Available in 60-inch and 70-inch flavors, the new Elites will only be available through high-end retailers, and will be priced at $6,000 and $8,500, respectively. The Pro-60X5FD will ship in the US next week, and the Pro-70X5FD will hit stores later this month.
Among the sets' features, Sharp promises excellent contrast ratios, high color fidelity, and very low black levels, thanks to zone-based local dimming. The company claims a frame rate of "about 720hz," thanks to 240Hz quadrupling and scanning backlight technology. The TVs also include Sharp's quad-pixel technology, complementing the typical RGB pixel arrangement with a fourth, yellow sub-pixel. This sounds similar to the company's Quattron technology, though Sharp doesn't appear to be using that name with its new Elite line. There's also 3D functionality, and Internet connectivity, with pre-loaded Netflix, Vudu, and social media apps. The TVs also include Elite Advantage Live, for real-time remote technical support. We're at the Elite event in New York City, so stay tuned for more details and a full hands-on later this morning.