Sega game sales down in first half of fiscal 2012; Rise of Nightmares fails to hit the heights
The net sales for Sega Sammy's consumer division were down 13.7% year over year in the six months ended September 30. Sega brought in 33.4 million yen ($428,655) from its home game business, part of the 152.6 million yen in overall net sales.
The 29.9% slump in company-wide net sales is mostly attributed to a slowdown in demand for new pachinko machines and "the settlement payment for patent licensing". Within the consumer business, Sega cited "weak" sales of its titles, especially in the west, which, Sega claims, continues to experience "headwinds such as sluggish personal consumption."
Sega named three "major titles" released in the period, and detailed their sales. Captain America: Super Soldier, released only in the west, sold 450,000 units across four platforms. Rise of Nightmares sold 200,000 worldwide. The other major release, the Japan-only PSP soccer management sim Sakatsuku 7 Euro Plus, also sold 200,000.
