Sportiiiis: a heads up display for the athletically inclined

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Sportiiiis: a heads up display for the athletically inclined
When we're not blogging, we're training for marathons, triathlons and the like, and we're constantly looking for ways to maximize our athletic performance. Ok, not really, but there are plenty of folks who are athletes looking for an extra edge, and 4iiii wants to give it to them with a heads up display called Sportiiiis. It's a small plastic boom that attaches to your shades and provides information to the wearer via multicolored LEDs programmed to your liking with its companion software. It can pull data from up to eight ANT+ devices at once to provide Ironmen with heart rate, speed, power, pace, and cadence information. There's also a built-in speaker that provides audible cues, and users can switch between visual and audio output by simply tapping the side of the boom. It's available now on the company's website for $199, and you can read more in the PR below.
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4iiii Innovations Releases Sportiiiis, the World's First Heads Up Display and Audio Feedback System For Athletes

Sportiiiis allows athletes to get the critical performance data they need to achieve their workout goals without breaking stride or taking their eyes off the road, increasing performance and safety

Sportiiiis will be released at CES 2012, North Hall Booth # 3426 ANT+ Pavilion

Las Vegas – January 9, 2012 – 4iiii Innovations announces the release of Sportiiiis (pronounced Sport-Eyes), a heads up display and audio feedback system that attaches to sport eyewear and provides athletes with real-time visual feedback of critical performance data. This visual revolution in training and racing technology enables the athlete to maximize the benefits of their workout by maintaining their performance and form while keeping their eyes on the road. Sportiiiis, a compact unit that attaches to virtually any pair of glasses, is designed to work with ANT+ technology to guide users to pre-programmed zones for heart rate, speed, power, cadence, pace and more. This key visual feedback helps athletes reach their goals, shorten their race time and ultimately go faster. Sportiiis, allowing athletes to see what matters, is available now starting at $199 MSRP at .

The small and flexible boom features 7 multi-colored LEDs and is positioned in the athlete's secondary vision, allowing them to focus on their workout while getting critical feedback. In addition, Sportiiiis also provides audible feedback on current performance via TipTap™ technology; just tap the unit once for instant audible feedback and twice to switch between paired sensors.

Intuitive Mac, PC and smartphone software allows athletes to easily program the Sportiiiis LEDs to visually respond to data from ANT+ devices. The unit can be paired with up to 8 ANT+ devices including heart rate, speed, power, pace and cadence sensors.

"Sportiiiis provides a solution for athletes that allow them to monitor their performance data while maintaining their target zone and form, maximizing their results and increasing safety," said Ian Andes, President of 4iiii Innovations.

Sportiiiis Features
Multi-colored LED boom provides instant visual feedback of critical workout and racing data including heart rate, cadence, power, speed, pace and other ANT+ compatible data
Lightweight unit (10g) with adjustable boom easily attaches to virtually any pair of glasses
LED boom is positioned in your secondary vision, guiding you to your target zone while eliminating the need to take your eyes off the road
Powerful software enables you to create personalized zone profiles
Built-in speaker for instant audible feedback
TipTapTM technology enables control of unit functions by simply tapping on the unit – tap once for audio feedback and twice to change between paired sensors

To learn more about Sportiiiis, visit

To book a CES 2012 meeting with 4iiii, please contact Jennifer Baybrook at or 305.374.4404 ext. 113.
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