The Echo Nest, better known as the creature behind the Spotify Radio curtain, is teaming up with Twitter for a pilot program to integrate tweets into music apps of all ages and descriptions. The company has applied its artist extraction technology to Twitter's Verified Accounts in order to identify artists whose Twitter handles are now part of its Rosetta Stone service. The tie-up allows developers to include artists' Verified Account handles and tweets within music apps; for example, app developer can include tweets from a currently-playing artist alongside music, lyrics, blog posts, photos and other media. No word on what apps will be tucking the functionality into their next update, but you can dig for details in the PR after the break.
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The Echo Nest Teams with Twitter in Pilot Program to Integrate Tweets Into Music Apps
SOMERVILLE, MA, January, 10, 2012 - The Echo Nest, a music intelligence platform powering smarter apps across the web and devices, teamed up with Twitter to help developers include Tweets from thousands of the most popular recording artists directly within their apps.
Twitter's growing list of Verified Accounts includes many of the world's top music artists. The Echo Nest applied its artist extraction technology to Twitter's Verified Accounts to identify artists whose Twitter handles are now part of The Echo Nest's Rosetta Stone service. Rosetta Stone helps music services "speak the same language" on a data level by translating unique identifiers across various services.
This partnership means app developers can include artists' Verified Account handles and Tweets within music apps. Integrating Twitter handles into Rosetta Stone allows developers to add thousands of Verified Accounts with a few lines of code.
Twitter's integration with The Echo Nest has extensive real-world applications. For example, an app developer will be able to include Tweets from a currently-playing artist alongside music, lyrics, blog posts, photos, and other media from Rosetta Stone-compatible services.
"Twitter is arguably the most important and immediate artist-to-fan communication medium in the world. Until now, there was no simple way for developers to integrate musicians' tweets directly into their applications," said Jim Lucchese, CEO of The Echo Nest. "By making it easy for our community of over 10,000 application developers to integrate artists' tweets into their apps through our API, The Echo Nest hopes to enhance their music apps by extending Twitter to this new terrain while bringing fans closer to the artists they love."
"The Echo Nest's cutting-edge music data platform will enable thousands of developers to build new ways for music fans and artists to connect on Twitter," said Glenn Otis Brown, Twitter director of media business development. "The sky's the limit on the creative Twitter music applications that the Echo Nest's developers can now build."
This move increases the breadth of The Echo Nest's growing Rosetta Stone platform; and will help forge stronger connections between artists and their fans on a variety of platforms.