Recon Instruments Welcomes Smith Optics and SCOTT Sports to Growing Family of Brand Partnerships
Goggles with MOD and MOD Live compatibility from Smith and SCOTT will be unveiled this month at the OR (booth # 40151) SIA (booth # 423) and ISPO (Booth # A3 225)
SALT LAKE CITY – January 17, 2012 – Recon Instruments, award winning innovator of Micro Optics Display (MOD) technology for action sport athletes, is excited to announce official partnerships with Smith Optics and SCOTT Sports to debut new goggles and color-ways compatible with MOD and MOD Live displays for skiing, snowboarding, and snowmobiling. The displays utilize GPS, accelerometer, gyroscope, altimeter and temperature sensors to provide skiers and riders with precise speed, jump, vertical, altitude, location, distance, and temperature measurements and readings in real-time. MOD Live boasts additional smartphone connectivity and advanced onboard apps.
"We are thrilled to expand our family of world-class partnerships with the addition of these two pre-eminent global goggle brands," said Dan Eisenhardt, CEO Recon Instruments. "MOD and MOD Live will deliver a variety of real-time data to Smith and SCOTT's loyal skiers and riders, allowing millions of more people to enhance their experiences and relive trips on Recon HQ, our online community."
The latest goggles will be unveiled this month at Outdoor Retailer (OR), Snow Industries America (SIA), and ISPO winter sports trade shows. Partnership discussions have been going on for years between these pioneering brands, culminating as the consumer pull and market need for Recon's MOD offerings has become overpowering.
"Over the last six years we have often dreamed of incorporating Heads Up Display technology into Smith goggles, and it is extremely exciting to finally be incorporating a product that does all it claims to do," said Eric Carlson, VP of Product & Design. Smith Optics. "Our partnership with Recon Instruments has already helped Smith push past current boundaries as well as set us up for future innovation. Anyone can buy parts from a supplier, but true partnerships like ours with Recon will bring new products to market that neither group could have imagined alone."
"Having the opportunity to combine our high-quality goggle and lens manufacturing know-how, with the innovative MOD and MOD Live products from Recon Instruments, is a great asset for both SCOTT and Recon," said Clovis Henzen, Sports Division Manager of SCOTT Sports. "With our new Recon Ready goggle, the NAV-R-2, we are underlining our position as a leading brand in the sports eyewear market"
MOD Live currently ships with several industry first applications including: Jump Analytics, Buddy Tracking, Smartphone Connectivity, a Navigation app pre-loaded with the largest database of trail maps in the world, and even Music Playlist Mode. The company has plans to unlock a camera connectivity app for use with point of view action cams next month and an SDK (software developer's kit) in May 2012, allowing users to create their own apps for MOD Live.