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iBooks 2 lets authors set textbook prices in exchange for Apple exclusivity

Michael Gorman, @Numeson
January 19, 2012
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Were you wondering about the economics behind Apple's new e-textbooks? Well, it turns out that Cupertino is giving authors the ability to set their own prices as long as they remain $14.99 or under. In exchange, Apple takes a 30 percent cut, and requires authors take an oath of fealty to Tim Cook -- ok, not really, but any e-textbook author that wants access to the iPad-toting masses must make his or her work an exclusive to iBooks 2. So there you have it folks, if you want to take a gander at these awesome new e-textbooks, you'll have to jump on the iOS bandwagon.

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