Sony unveils Walkman B170 Series, promises to boost your bass

Sony has unveiled a slate of new Walkman MP3 players today, with the launch of its B170 Series. Available in both 2GB and 4GB varieties, these new devices weigh in at just 28 grams, but apparently pack plenty of punch, providing up to 18 hours of listening on a full charge. If you're pressed for time, though, you can just plug it in for three minutes, which, in turn, will give you a full 90 minutes of listening time. There's also an onboard equalizer, voice recorder and USB port, as well as a dedicated "Bass Boost" that, as you may have guessed, will boost your bass. No word yet on pricing, but Sony says its new Walkmans will be available sometime this month. Full PR after the break.

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Feel the bass with new Walkman® B170

20 January 2012

Light, colourful MP3 player with quick-charge battery

Pumping beats with Bass Boost button
Quick 3 minutes battery charge gives 90 minutes playback
Clip attaches Walkman® to belt or clothes
Easy drag and drop music transfers
Built-in USB connects Walkman® to PC, hi-fi or car stereo
Get ready to really feel the music with the colourful Walkman® B170 Series of MP3 players from Sony.

Weighing just 28g, new Walkman® B Series is small and light enough to take anywhere: but don't be deceived by its tiny size. Press the Bass Boost button and you'll be blown away by rich, pumping low-end. And to show where you're coming from, there's a colour-matched LED that pulses in time with the music.

When you're in a hurry, 3 minutes charging time gives enough battery power for 90 minutes listening. Fully charged, Walkman® B Series lets you listen non-stop for 18 hours – plenty for the longest commute or an overnight break.

You won't want to keep other people in the dark about your favourite MP3 player. Walkman® B Series features a chunky clip that attaches to a belt, bag strap or clothing to show off your style.

It's easy to load up with your favourite songs. Walkman® connects directly to any Windows2 PC via its built-in USB port with no extra cables required. Copying files is a simple drag-and-drop process, with no need to install any file transfer software. You can also connect Walkman® to a compatible hi-fi or car stereo3 and enjoy direct playback.

Looking for the right song to fit your mood? ZAPPIN™ search technology scans through your music collection, previewing a snatch of each track without menus or playlists. Hear a track you like and press the 'ZAP' button again to hear the whole song.

Extra refinements include an on-board equalizer to sculpt your sound, plus a voice recorder that's perfect for grabbing spontaneous thoughts, notes and ideas.

The new Walkman® B170 Series of MP3 players by Sony are available in a choice of 2GB or 4GB capacities from January 2012.