The Force is with SWTOR: EA stock bounces back, budget revealed

Justin Olivetti
J. Olivetti|01.20.12

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The Force is with SWTOR: EA stock bounces back, budget revealed
It seems like everyone is obsessed with the exact amount of money EA spent creating its most expensive title ever, but the Los Angeles Times may have a final number to end the discussion: Apparently, Star Wars: The Old Republic cost $200 million. Other interesting details from the Times' investigation into what it calls a "galactic gamble" include the fact that it was made by 800 people on four continents with an additional 1,000 voice actors (doing three languages) handling 4,000 characters.

The project was such a massive undertaking that BioWare co-founder Greg Zeschuk likened it to "teaching elephants to do ballet." One of the interesting details of this behind-the-scenes expose is that BioWare said that certain movies and TV miniseries influenced class storylines, such as Big Trouble in Little China for the Smuggler and Band of Brothers for the Trooper.

There's also some good news following yesterday's word of EA's stock hit. MarketWatch reports that several brokers have defended the title, resulting in a 2% bounce back in EA's stock. As part of that, a Pacific Crest analyst raised his predictions of quarter sales for SWTOR from 1.5 to 2.2 million, with 800,000 subscribers. Another analyst claims that over two million units of SWTOR have been sold since launch with an expectation that 75% to 90% of players will stay on as paid subscribers following the first free month.
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