Blizzard looking to hire "product placement" producer for next-gen MMO

Mathew McCurley
M. McCurley|01.24.12

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Blizzard looking to hire "product placement" producer for next-gen MMO
As Blizzard charges into 2012 with three big releases (Mists of Pandaria, StarCraft II: Heart of the Swarm, and Diablo III) coming soon, rumors begin to swirl as a new job posting became available on the Blizzard career site for a franchise development producer. The interesting facts in the job listing are that the position is for the next-gen MMO, focused on working with consumer brands and creating brand-extending merchandise.

What does this mean for the next-gen MMO currently roasting slowly at Blizzard's complex? We don't really know. If we look at other games that have had advertising, it's usually in the form of billboards or sponsorships, featuring products that you and I know of. The possibilities for where ads could go within the game world of an MMO are endless, but it does preclude some settings and time periods. Intriguing, no? Something to freak out about? Definitely not.

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