Company turns to bribery for 5 star Amazon reviews

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Company turns to bribery for 5 star Amazon reviews
In a world where word of mouth and the judgment of the hive mind is worth more than any ad or the ruminations of many professional reviewers, companies will do just about anything to ensure a strong rating on outlets like Amazon. It's clear that dummy accounts simply aren't the way to go, but what about bribing your existing customers? Apparently VIP Deals thought that route was perfectly acceptable and offered rebates to people who rated their products on Amazon. Now, the offer letter (which you can see at the more coverage link) doesn't explicitly ask for a five star review, but it is strongly suggested that the company expects one in exchange for receiving the product for free -- in this case, a leather Kindle Fire case. VIP's reviews and its products have all since been booted from Amazon, but it certainly raises plenty of questions about the ease with which some companies are able to game the system and how a reputable outlet can protect its customers from ratings scams. Hit up the source for the full story.
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