Forrester: Apple makes strides into enterprises, users iWork hard for the money

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Mat Smith
January 28th, 2012
Forrester: Apple makes strides into enterprises, users iWork hard for the money

Forrester has announced the results of its latest survey, which encompassed 10,000 enterprise computer users, across 17 countries. It looked at the degree of Apple product adoption in businesses and support for them within IT services. There's plenty to chew on, but here's the big one; over a fifth of those surveyed uses an Apple product for work. This, however, includes workers using their personal devices for work tasks, with 11 percent using their iPhone, 9 percent their iPad and 8 percent working on their Macs. Half of the enterprises included in Forrester's survey plan to increase the number of Macs used by 52 percent, while nearly half of the firms are already issuing Apple PCs to employees, gaining even more traction within IT departments in the US and Western Europe. Unsurprisingly, given its premium pricing, those using Apple gear are more likely to be higher paid, while also (paradoxically) younger and in a senior rank. More specifically, 43 percent of those making over $150,000 a year use an iPhone, iPad or Mac. No cause or effect here, ladies and gents, but we'll be putting in our expense claim for a new set of business iPads very soon.

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