The Daily celebrates a year with 100,000 paid subscribers on iPad

Mike Schramm
M. Schramm|02.03.12

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The Daily celebrates a year with 100,000 paid subscribers on iPad

One of the iPad's first regular periodical publications (if not the first one) The Daily launched a year ago. It's been a fairly rocky year. Originally, the Rupert Murdoch-funded app hoped it could get at least half a million subscriptions to keep its publication going; a few months ago we heard that there were 120,000 daily readers, and now Mashable says the paper boasts 100,000 paid subscribers. Despite not nearly reaching its original goal, The Daily still seems to be rolling on.

Publisher Greg Clayman says that when the app originally launched, the goal was to make an experience unique to the tablet. That's why The Daily began only on the iPad and has only recently added content on the Android platform, via the Samsung Galaxy Tab 10.1.

Clayman says that while the company has kept its choice of platforms slim, The Daily has been delivering on its promise to break news; it was the first to report on the story of Paula Deen having diabetes and Alec Baldwin wanting to run for mayor in New York. Clayman says that The Daily is still headed for profitability "over the next couple of years," which he says is actually better than most traditional publications.

The Daily might not have the readership that it hoped to have, but a year into its existence Clayman seems optimistic about the publication's future. "We now have a fully baked, fully functional app CMS, and a large, engaged readership," he says. "A year ago we were asking how to build the boat. Now it's about understanding the best way to steer the boat."

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