PS3 PlayMemories video editing app is part of a PC/mobile suite, includes 5GB of storage
PlayMemories Studio (that's the PS3 app) users will be able to upload their videos and photos to the online service, called PlayMemories Online. From there, they'll be able to view and manage that media through the PC-based PlayMemories Home and iOS/Android PlayMemories Mobile apps. So if you only want images to enter your eyes through a Sony portal, you can quite nearly accomplish that.