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Bobby Kotick joins Coca-Cola board, will advise on digital media

Mike Schramm, @mikeschramm
February 18, 2012
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Shortly after appearing in a cameo for Moneyball, Activision Blizzard CEO has picked up another choice role: He's joined The Coca Cola Company's board of directors. Kotick will help oversee the classic sugar water giant, and advise the company on its entries into digital media. Kotick also serves on a few educational institution boards, the board of directors at the Los Angeles County Museum of Art, and as the founder of the Call of Duty Endowment, Activision's nonprofit arm, built to support US armed forces veterans and their families. Kotick also served on Yahoo!'s board of directors previously.

In completely unrelated news, Coca Cola also announced an "online pass" for its sodas going forward: You'll get all the water and carbonation of your soda with the initial purchase, but the actual syrup flavoring will require an extra charge. Ice will require a complete subscription.



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