Latest in Advertisement

Image credit:

Sony plans largest ad campaign in 'many years' to launch new Xperia smartphones

Donald Melanson, @donmelanson
February 26, 2012
Share
Tweet
Share

Sponsored Links

Sony didn't just reveal some new smartphones at its Mobile World Congress press event today. It also took the opportunity to announce that it will be launching what Sony Mobile CMO Steve Walker describes as "by far the largest brand advertising campaign that we have run for many years." He went on to say that Sony would be "significantly increasing" its marketing investment in 2012, but failed to get any more specific than that, noting only that the company would be "engaging consumers in new and very creative ways." There's also no word on when that campaign might start, but the company's two latest smartphones are slated to roll out sometime in the second quarter of this year.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Sony says the PS5 would still be sold out without a pandemic

Sony says the PS5 would still be sold out without a pandemic

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
Watch a Porsche Taycan break the Guinness World Record for an EV drift

Watch a Porsche Taycan break the Guinness World Record for an EV drift

View
Logitech's Folio Touch iPad keyboard is cheaper and more versatile than Apple's

Logitech's Folio Touch iPad keyboard is cheaper and more versatile than Apple's

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr