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Report: 64% of Chinese gamers spend money on online games

Justin Olivetti
April 3, 2012
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Gaming in China is serious business, especially once you consider that a strong majority of players dish out money to support their habit every month. Analyst group Niko Partners polled 500 Chinese gamers and found that 64% of them dropped money on online titles monthly, including many free-to-play and MMO games. Considering that China has 180 million players and a $5.8 billion gaming market, the country continues to be watched closely as a major economic force in the online realm.

And while MMOs still account for a good portion of the income, they've lost some ground to other types of games, according to Niko Partners Managing Partner Lisa Cosmas Hanson. "Online games revenues are now more distributed among various platforms and genres than they have been in past years, when MMORPGs compiled the vast majority of domestic revenue," she said.

Other interesting details from this report include the news that players are spending less time per week on games and that one in 10 players in the country is over 40 years of age.





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