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Netflix signs multi-year deal with Hasbro -- and knowing is half the battle

Mat Smith, @thatmatsmith
April 10, 2012
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Hasbro, the toy-maker behind pervasive long-form ads shows for kids like Transformers, GI Joe and My Little Pony, is bringing its back catalogue to Netflix. While the '80s hits will arrive some time in 2012, both Transformer Prime and the more recent Pony-based adventures are already available to stream now. Get a full list of the Hasbro heritage being readied for streaming in Netflix's proud press release below.

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Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S.

Programming, including Transformers Prime and My Little Pony, joins Netflix immediately with new additions to come

LOS ANGELES–(BUSINESS WIRE)–

Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc. (NASDAQ: HAS – News), today announced a multi-year deal with Netflix, Inc. (NASDAQ: NFLX – News). Ten highly popular franchises, including new and catalog seasons of famed Hasbro content, will be available to instantly watch on Netflix.

Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.

The Hasbro content will be available on Netflix and included in the Netflix "Just For Kids" section. Netflix "Just For Kids" is a collection of TV shows and movies that is specifically selected for children 12 and under, making it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies within Netflix.

"We are very excited to be working with Hasbro Studios," said Cindy Holland, Vice President of Content Acquisition at Netflix. "This deal allows us to offer even more great kids' programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub."

"We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service," Hasbro Studios President Stephen Davis said. "We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all screen strategy."













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