DirecTV drops NFL Sunday Ticket price for current subscribers

DirecTV drops NFL Sunday Ticket price for current subscribers

After raising the price of its NFL Sunday Ticket package last season, this year DirecTV is dropping it back down for current subscribers, to just $199. Of course, most of the impetus for the price drop is probably because so many current subs are people who signed up for the service last season with Sunday Ticket as a freebie, but we're sure regular customers will gladly keep the cash in their pockets. Another change for the 2012 season is the NFL Sunday Ticket Max package, which includes all the extras of SuperFan and To-Go (RedZone Channel, streaming to iOS and Android mobile devices, Short Cuts, VOD highlights, etc.) extras as a part of the bundle for an extra $100 to existing customers, or for $299.95. There's no word on any additional game consoles or internet only packages yet, but at least with the lockout a distant memory, football fans have all offseason to decide if they want to shell out for it.

Show full PR text

Lowest NFL SUNDAY TICKET™ Price in More Than a Decade Rewards Loyal DIRECTV Football Fans

Sponsors Webcast of 2012 NFL Draft to Highlight 'Value Picks' and New Package Pricing

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV is rewarding its existing customers with the lowest price in almost a decade for its exclusive NFL SUNDAY TICKET package.

Current customers will pay only $199.95, more than 40 percent less than last year's price, for the full slate of NFL 2012 regular season out-of-market game broadcasts along with the Game Mix channel and the Player Tracker feature. The new package is designed to make DIRECTV's most popular sports subscription service available to as many customers as possible including those who experienced NFL SUNDAY TICKET for the first time last year.

And those customers who want access to an enhanced version of the package they can take with them wherever they go, can choose the newly branded NFL SUNDAY TICKET Max package, which offers popular features like RED ZONE CHANNEL, Short Cuts and online/mobile.

Recognizing that millions of customers will have access to NFL SUNDAY TICKET at an outstanding value, DIRECTV is sponsoring the LIVE: 2012 Draft Webcast April 26-28, and teaming up with analyst Michael Lombardi to name a line-up of sleeper "value picks" - those players who may have a major impact on their new team's future success or failure.

"NFL SUNDAY TICKET is an incredible product and we want to make sure it is accessible and affordable to as many of our customers as possible, so we made the decision to dramatically lower the price," said Alex Kaplan, vice president, Marketing for DIRECTV. "With these new package options we hope that those who had the service before will enjoy it again, and those who have not had a chance to subscribe to NFL SUNDAY TICKET will take this opportunity to experience this fantastic service for the first time."

DIRECTV's unique "value picks" platform on is based on the fact that many of the league's most successful players were names that went "under the radar" on draft day and ended up being the most valuable decisions ever made by their teams. When the 2012 NFL Draft is complete, Lombardi will issue his definitive list of Top-10 "Value Picks" from the 2012 draft. The 10 players chosen on the 2012 "All-Value" team will receive DIRECTV systems and one year of complementary DIRECTV® service, including NFL SUNDAY TICKET, so their families can follow all of the action during the players' rookie seasons.

Current DIRECTV customers who purchase the 2012 NFL SUNDAY TICKET service for $199.95, will be able to watch every regular season game live every Sunday afternoon in HD, along with the Game Mix Channel that features up to eight live games on one screen complete with scores, stats and standings; Player Tracker, a must-have for fantasy fans who can follow player and team stats throughout the day; and highlights on demand.

NFL SUNDAY TICKET MAX is available for $299.95 (and only $100 for existing NFL SUNDAY TICKET customers who want to upgrade) and offers all the games in HD, Game Mix, RED ZONE CHANNEL, Short Cuts, online/mobile, Player Tracker, score/stats/standings and highlights on demand. For more information on the NFL SUNDAY TICKET offers visit


DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit