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Virgin Pure water purifiers launch offensive against tap and bottled water in the UK

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English entrepreneur and chairman of The Virgin Group Sir Richard Branson thinks that your tap water is dirty. So much so, in fact, that he's partnered up with Strauss Water to get one of his new purifiers into your home and onto your countertop. The colorful Virgin Pure T6 (£299, $466) can dispense 1.3 liters of chilled H2O per minute, or 1.4 liters of hot water that's stored internally. The T7 (£379, or $591) delivers a bit more swagger to your crib with its minimalist, tapered design that offers 50 percent faster cold water flow. It even gets a small power bump to heat your hot water more quickly than its less-expensive sibling. It all sounds well and good, but we'll really be impressed when Virgin crams one of these into its seatbacks in first class.

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