Apple preps two new retail stores in China despite Proview threats

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Apple preps two new retail stores in China despite Proview threats

Apple currently has five stores in China -- three in Shanghai and two in Beijing -- but the company is hoping to open two new flagship stores in Chengdu and Shenzhen to bolster sales in the country. At this point in time, China is a hot market for Apple, with the country accounting for a significant portion of the huge quarterly profit increase reported in April.

There's only one fly in the proverbial ointment, however. A lawyer for Proview Technology (Shenzhen) told Reuters that if Apple tried selling iPads at a new store planned for the city, Proview would seek an injunction to stop it. Proview, of course, believes that it owns the iPad trademark and the two companies have been fighting it out in Chinese courts for months.

Apple hopes to set up shop in the trendy Holiday Plaza mall in Shenzhen's Nanshan district. The company delivered documents to government officials on Monday, and government official noted that Apple only needs to submit an environmental permit before approval is given.

Chengdu, which is in southwestern China, is also the target of an upcoming new store. In late May, Apple gained approval to set up a business to handle "retail sales and after-sales service." There's no word on where the Chengdu store will be located, but Apple is currently hiring for sales staff in both Chengdu and Shenzhen.

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