Those late-night adverts for a steam-powered ab-crunching bagel toaster (just $400, plus $99 postage and packing!) will soon be much harder to resist, thanks to TiVo. The DVR maker has teamed up with PayPal to enable you to purchase goods with your remote control during the commercial. A global financial meltdown will probably ensue just as soon as the company can get compatible adverts developed, which is currently slated to begin airing during this year's fall TV season.
Update: According to PayPal, it's also "exploring" opportunities with Comcast, although discussions are still in early stages.
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TiVo to Integrate PayPal Enabling Simple Shopping on TV and Strengthening Its Interactive Advertising Solution
Will Allow Users to Easily Purchase Featured Products Through a Few Clicks of the Remote Control Improving Advertisers' Ability to Reach Consumers in Today's Fragmented TV Viewing World
SAN FRANCISCO, CA -- (Marketwire) -- 06/12/2012 -- TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services and advertising solutions, and PayPal announced they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal, the faster, safer way to pay. This integration creates a new opportunity for advertisers and brands to connect with TiVo users and to turn their 30-second spots and interactive TiVo ad placements into actionable purchasing opportunities through a one-time account link.
"In today's fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it's important to find creative ways to get in front of viewers," said Tara Maitra Senior Vice President, General Manager, Content and Media Sales, TiVo Inc. "TiVo's interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer's terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup. PayPal's expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers."
Scott Dunlap, Vice President of Emerging Opportunities and New Ventures for PayPal, said, "At PayPal we have been redefining commerce from online to mobile to offline and we see television as the newest channel in commerce. Teaming up with TiVo will help us connect merchants and consumers via the TV set in the fastest and safest way possible. We are excited about the prospect of delivering a more complete and seamless couch commerce experience."
TiVo's other interactive advertising solutions are currently being used by various leading brands in a host of industries as they allow advertisers to target consumers in a time-shifted world without unwelcomed interruption and offer them the option of exploring products that interest them.
TiVo will be working with its advertisers and agency partners to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. This solution will also be available to TiVo's MSO customers such as RCN, Suddenlink and more. Products purchased through PayPal will be charged to the TiVo user's PayPal account through a secure transaction and shipped to the address the user has registered with PayPal for deliveries. Orders will be fulfilled either by the advertiser or a trusted merchant that accepts PayPal for payment.
TiVo and PayPal unveiled news of this new offering during the TV of Tomorrow Show 2012 in San Francisco. To learn more about TiVo's interactive ad opportunities visit www.tivo.com/advertising. For more information about PayPal and t-commerce visit the PayPal Blog.