EA opens SimCity Social on Facebook, really, really hopes you'll 'like' it

Brian Heater
B. Heater|07.06.12

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EA opens SimCity Social on Facebook, really, really hopes you'll 'like' it

Sure, it may not have been the most, you know, explosive launch at this year's E3 -- but if Facebook "likes" are any sort of metric (which, granted, is debatable), EA's newly reborn and heavily-socialized SimCity has a bright future ahead of it. SimCity Social opened up shop on the Zuckerbergian social network this week, letting players plan and build cities, harnessing the site's massive user base to build friendly relationships or form rivalries between towns. The 800k or so likes the game has currently racked up clearly aren't enough, so EA is offering up exclusive content for those who click the friendly thumb. And seeing as how sitting in front of your computer wouldn't be complete without some fried breakfast pastries, Dunkin' Donuts is getting in the act, allowing players to gift coffee and doughnut "Boosts" in-game.

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SimCity Social Cements Its Place on Facebook

SimCity™ Social cuts the ribbon on the world's largest social network! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity Social is now live on Facebook. A close collaboration between many talented people at Maxis and Playfish, SimCity Social takes the hallmark features that SimCity fans have loved over the past two decades and integrates them with advanced social features, bringing the real social city-building simulation to the masses.

"SimCity Social will entice a new generation of urban planners with its easy-to-use tools that allow anyone to expand and grow their own unique sprawling metropolises and watch as it comes to life in fun and unexpected ways," said Jami Laes, Vice President of Global Studios for Playfish. "SimCity Social is about playing with your friends. Whether you do that with kindness by helping put out a fire or through mischievous acts like helping a criminal escape, the decisions you make with your friends will determine how the story of your cities plays out."

In SimCity Social, there are no set linear paths to follow; cities evolve as a direct result of player-driven choice allowing for more creative freedom. As mayor, players will deal with unforeseen issues like fires, crime and pollution, and will make crucial decisions that will help them discover how their cities take shape. Social interactions in SimCity Social go far beyond just visiting friends' cities or using them as resources to complete tasks. Players can choose to build friendly relationships with other cities or form an intense rivalry through a dynamic and ever-evolving friend and foe system. With multiple options for city growth, unexpected gameplay events that shape the destiny of the city, and city-to-city relationships, players will see recognizable changes that bring forth aesthetic and gameplay alterations based on the decisions made in the game - for better or for worse.

SimCity fans can visit www.facebook.com/simcitysocial to "Like" the game and join the more than 750,000 fans. Players of SimCity Social who "Like" the game get access to free in-game exclusive content.

Following the success of the integration in The Sims Social, Dunkin' Donuts will be integrated into SimCity Social at launch where players can gift Coffee Boosts and Donut Boosts to enable friends to enhance their game play experience. Dunkin' Donuts will continue to launch new features and gifting campaigns in the game throughout the year, including exclusive SimCity Social items available to players who choose to visit and "like" the Dunkin' Donuts Facebook page.

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