Twitter has been making a giant push for expanded tweets from content providers. It's only a short logical leap from that to Twitter providing the content itself, and that's exactly what AdWeek claims may well happen. Its unconfirmed tipsters have the microblog taking a page from YouTube by pitching Hollywood movie and TV studios on "several" original shows that would live in followers' feeds, including the seemingly inescapable reality show. While Twitter wouldn't have someone in the director's chair, it might still play a role by letting viewers affect the show as it's happening -- and of course, running ads. Silence is the only official response to the rumor from Twitter so far; don't plan your viewing schedule just yet, but do brace yourself in case Twitter breaks out a Horse ebooks cameo to boost ratings in mid-season.
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