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Twitter founders create Branch and Medium to keep the conversations, collections flowing (updated)

Jon Fingas, @jonfingas
August 15, 2012
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If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the focus to just a few subjects. As the name suggests, Branch lets especially vocal Twitter users invite others into conversations that don't clutter everyone's feeds or cut replies off at the 140-character limit. Medium? Think of it as Pinterest turned publishing platform: members can publish either a static collection of favorite articles and media, for reading and rating, or leave it open for more collaborative efforts. There's no rush to open the floodgates to the invitation-only portals, though. Stone and Williams see the quietness of their new services as an antidote to the madness of regular social streams, and we can't help but sympathize.

Update: The services don't quite work in the way The Guardian originally suggested. Branch lets you invite others into conversations through email, not just Twitter. Medium is really a self-publishing system, not a Pinterest-style sharing service. Also, the Twitter founders were just the most prominent investors in Branch and Medium; they weren't responsible for creating the companies.

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