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Amazon launches India Kindle Store, swap rupees for good reads

Indian consumers haven't been cut off from Amazon's world of e-book goodies, but their experience is about to get a lot more native with the launch of a local Kindle Store. The prices of over a million books are now available in rupees, and if you're in need of hardware, the latest bare-bones Kindle can now be found in-store at Croma for Rs. 6,999. That E Ink Pearl screen comes at a premium, however, as there are more than a few budget-friendly tablets available in the country which support the Kindle app. The best news is probably reserved for fledgling writers, who now have access to Kindle Direct Publishing to showcase their work and hopefully net some purchases.

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Amazon Launches India Kindle Store with the Biggest Selection and Lowest Prices in India, Kindle Now for Sale at Croma Stores across India

Over one million books priced in rupees available for purchase by Indian customers on, including titles from Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi

Kindle – the world's #1 bestselling e-reader for five years running – now available for purchase at Croma retail stores across India

Kindle Direct Publishing now available to independent authors and publishers in India

SEATTLE--(BUSINESS WIRE)--Aug. 22, 2012-- Amazon today launched the India Kindle Store on ( with the largest selection, including the most bestsellers, and lowest prices of any e-bookstore in India. The India Kindle Store offers over one million books, now available for India customers priced in Indian Rupees (INR), including 70 of 100 Nielsen Bestsellers. In addition, customers can now purchase Kindle – the world's #1 bestselling e-reader for five years running – at Croma retail stores across India.

The India Kindle Store features a vast selection of titles, New Releases, Bestsellers, and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Readers will also find exclusive Kindle books such as "Love, Life and a Beer Can" by Prashant Sharma, and "Reality Bites; a not so innocent Love Story" by Anurag Anand as well as over one million free classics available to download and read on Kindle.

"We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors," said Russ Grandinetti, vice president of Kindle Content, "In addition, we are excited to work with Croma to make Kindle available at retail outlets across India."

"We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR," said Mr. Ajit Joshi, CEO and Managing Director of Croma. "Kindle is the bestselling e-reader in the world and has revolutionized the way people read. Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight."

Kindle lets you download books in less than 60 seconds, carry up to 1,400 books and read for up to one month on a single battery charge. You can also buy your books once and read them everywhere-on Kindle, iPad, iPod touch, iPhone, Mac, PC, and Android-based devices. Amazon's Whispersync technology syncs your place across all devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on where they can be re-downloaded wirelessly for free, anytime.

Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps. New features for authors and publishers in India include the ability to set prices specific for India, as well as receive royalty payments in rupees. For more information on KDP visit

Customers can visit the new India Kindle Store now at

Customers can discover full details on and or at Croma retail outlets throughout India. Customers can also continue to purchase Kindle, Kindle Touch and Kindle Touch 3G from with shipment to India.