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OnLive's year-long road to recovery involves more partnerships

Mike Suszek, @mikesuszek
October 6, 2012
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Bruce Grove, general manager of OnLive in the UK, revealed a 12-month "recovery plan" for the company in an interview with MCV UK. The plan involves building more partnerships to expand the service's reach, though Grove didn't specify who the company would partner with in the future.

"We have a road map for how soon we start with certain things, what the focus is, what we're going to be doing, what the next twelve months will be. And that's a big shift for the company: Having a 12-month plan," Grove said. "That's something that's going to show how we'll build this into a long-term sustainable business."

OnLive went through a rocky period of transition before former CEO Steve Perlman left the company in August. The company cut 50 percent of its staff prior to spinning off into a new company entirely while maintaining the OnLive brand and service.

"In the past we've been very focused on OnLive being the driving force of wherever we've gone. Now, it's much more about engagement with our partners. That's going to be the way we reach the new customer market," Grove said.







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