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Lovefilm to start letting users log in with their Amazon info, Kindle owners are up first

Richard Lawler, @Rjcc
October 18, 2012
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Amazon purchased UK movie streaming site Lovefilm nearly two years ago and only now are the two showing some sign of integration. In order to make the app work on Kindle Fire and Kindle HD devices users have to link their Amazon and Lovefilm accounts, and from then on they can sign in with their Amazon credentials on the web or other devices. According to the FAQ posted to announce the switch, anyone that isn't rocking a Kindle but wants to login with their Amazon info anyway will be able to eventually, just not yet. Of course, this is all just a bit premature since the Amazon tablets are still a few days away from launching in Blighty, but if you're carrying around a US import you should see Lovefilm's service pop up in the next week. What this means for Lovefilm as a standalone brand in the future -- as the streaming wars continue to heat up -- remains to be seen, but one less password to remember is a a movement we can easily get behind.

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