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'MyXperia' trademark filing suggests Sony might launch its own cloud service

Mat Smith, @thatmatsmith
October 23, 2012
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There's no shortage of cloud storage sites and apps, but it looks like Sony might be trying to get a little more involved in ethereal storage. According to this European trademark filing spotted by Juggly, Sony Mobile has staked a claim to MyXperia, outlining that the service (or mobile app) involves itself in the "upload, storage, retrieval, download, transmission and delivery of digital content and media." In short, the kind of stuff you already do with your cloud service of choice. While Sony has no shortage of cloud-based services, MyXperia.com currently sends you to a bare-bones login page, underneath the Sony Mobile umbrella -- it looks like we'll have to wait for some account credentials before we get to take a look.

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