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Warner Bros. to ditch 28-day release delay for rental stores?

Jamie Rigg, @jmerigg
October 25, 2012
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Warner Bros. may have doubled its 28-day embargo on new releases for kiosk operators (even if they side-step it), but endangered bricks-and-mortar rental stores could be treated to the exact opposite. A rumor coming from Home Media Magazine's unnamed sources suggests the WB is going to ditch the embargo for these locations altogether, starting on October 30th. We have no idea why this break would be offered to the relic stores, although we doubt they care if it gets a few more bodies through the door. Warner Bros. has a recent habit of quiet implementation, but just to be sure, we've reached out for confirmation and will update you if-and-when we hear more.

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