Latest in Apple tv

Image credit:

Mark Cuban on the Apple TV's possible future

Steve Sande, @stevensande
October 30, 2012
Share
Tweet
Share

Sponsored Links

HDNet founder and Dallas Mavericks owner Mark Cuban has an opinion about just about everything, so it's not surprising that he talked to Adweek about Apple's "hobby" product -- the Apple TV.

Cuban doesn't think Apple's out to "blow up cable" by cutting deals directly with content providers. Says Cuban, "Apple has always been about leveraging content to sell hardware and software. In order to get a return on a pay-up-front-for-content deal, they would have to sell a lot of high-margin products that have yet to be introduced"

What does Cuban think would be Apple's best bet? A set-top box with a cool user interface, about which he says "Having a set-top box that uses a TV-ready version of iOS that changes the paradigm for user interfaces would create a platform from which Apple could sell content and integrate new options. I don't think there is any doubt that if Apple released a set-top box that supported authentication for multichannel video programming distributors (like cable and satellite companies), it would be a huge success."

Like him or hate him, Cuban's opinions are worth reading.

[via CNET]

In this article: Apple TV, AppleTv, mark cuban, MarkCuban
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Windows XP source code leak sheds light on Microsoft's OS history

Windows XP source code leak sheds light on Microsoft's OS history

View
SpaceX scales back plans for Starship's first high-altitude flight

SpaceX scales back plans for Starship's first high-altitude flight

View
Sony WF-1000XM3 review: Simply the best true wireless earbuds

Sony WF-1000XM3 review: Simply the best true wireless earbuds

View
US slaps trade restrictions on China's top chipmaker

US slaps trade restrictions on China's top chipmaker

View
The best wireless workout headphones

The best wireless workout headphones

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr