Street Fighter X Sanrio line from Mad Catz includes arcade stick, iPhone/iPad cases

Jordan Mallory
J. Mallory|12.11.12

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Street Fighter X Sanrio line from Mad Catz includes arcade stick, iPhone/iPad cases
We're not entirely sure why Street Fighter's 25th anniversary equates to a cross-promotional merchandising deal with Sanrio, but man are we glad that it does. Not only do we get adorable figures and plushies out of the partnership, but now Mad Catz has introduced a line of Street Fighter X Sanrio products that are both the cutest and have practical applications beyond said cuteness.

Obviously, the Street Fighter X Sanrio Fighstick Pro (above) tugs at a very, very specific part of our heart, even if it does cost $160. While not stated specifically in any of its promotional materials, we feel it's safe to assume the arcade stick uses the same Sanwa Denshi parts as the Street Fighter X Tekken Fightstick Pro models it's based on. Just, you know, very pink.

The line also includes iPhone 5 and iPad 2/3 cases in your choice of Hello Kitty Chun-Li or Hello Kitty Ryu flavors, which run for $35 and $45 respectively and can be seen in the gallery below.
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Mad Catz® Announces New Range of Street Fighter® X Sanrio® Products and Accessories
New Range Includes Street Fighter® X Sanrio FightStick™ PRO, Timed To Coincide With Street Fighter® 25th Anniversary Celebration

San Diego – December 11, 2012 – Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) announced today a new range of Street Fighter® X Sanrio products and accessories. Available in limited quantities throughout North America, the new range is expected to be available this month, timed to coincide with the 25th anniversary celebration of the legendary Street Fighter® video game franchise from Capcom.

Bringing together two beloved franchises for the very first time, the new range of products feature Sanrio characters, including Hello Kitty® depicted as classic Street Fighter characters like Ryu and Chun Li, set against authentic Street Fighter backdrops.

"We're pleased to celebrate the Street Fighter 25th anniversary with the new range of Street Fighter X Sanrio products which we believe will prove a fitting tribute to the occasion." said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. "We're particularly pleased that the range includes both gaming hardware and lifestyle accessories, demonstrating our ability to reach new consumer segments with quality licensed product."

The range includes the Street Fighter X Sanrio FightStick PRO, a tournament edition fighting game controller for the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment system, as well as a range of themed smartphone and tablet cases.

Additional information available at:

About Mad Catz
Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) is a global provider of innovative interactive entertainment products marketed under its Mad Catz® (gaming), Tritton® (audio), and Saitek® (simulation) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site,

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile®" philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit and
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