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HTC partners with Intertrust, buys 20 percent of SyncTV


It's been a while since we've heard the name SyncTV 'round these parts, but perhaps we'll be seeing a bit more of it now that HTC has a stake in the streaming video company. As part of a deal with Intertrust, HTC has purchased 20 percent of its new partner's subsidiary. In addition, the Taiwanese manufacturer has licensed a broad portfolio of patents from the Sunnyvale firm, primarily dealing with DRM. Unfortunately we have no specifics about how HTC plans to leverage its new media property, but hopefully they're working on some fun surprises even as we speak. (Though, most likely, we're just looking at one more piece of manufacturer-installed bloatware.) Check out the brief, and ultimately not very informative, PR after the break.

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Intertrust and HTC Announces Strategic Technology Partnership

Sunnyvale, CA and Taoyuan, Taiwan – March 26, 2012 – As part of a
strategic initiative to improve the robustness, privacy and security
of Android and Windows Phone mobile devices, Intertrust Technologies
Corporation, the world' leading inventor and licensor of trusted
distributed computing technologies, and HTC Corporation (TWSE: 2498),
a global leader in mobile innovation and design, today announced a
broad strategic technology partnership.

HTC joins many of the world's leading handset manufacturers in
licensing Intertrust's patents, securing worldwide access to
Intertrust's fundamental patent portfolio in trusted distributed
computing and digital rights management (DRM).

Further, as part of HTC's ongoing efforts to create comprehensive
mobile experiences for consumers, it has acquired 20% of Intertrust's
SyncTV subsidiary. SyncTV is a cloud-based video service that delivers
video over the Internet to a broad set of devices, including Android,
Windows Phone, XBOX, iOS and Internet-enabled televisions. HTC has
also license Intertrust's broadly deployed open standards based Marlin
DRM software. Marlin DRM is used to protect and manage content in
various national video distribution ecosystems in Japan, China and

"HTC's growth in the smartphone market is admirable, their innovative
devices have come to define a category and have been broadly emulated
by others," said Talal Shamoon, chief executive officer of Intertrust.
"We are honored that HTC has license Intertrust technology and we look
forward to working together in areas of mutual interest."

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