"I'm sick of sitting through crap development pitches," Pete Smith, Sony XDev director of product development, told an audience of developers at GDC Europe last week. Smith handles all of the European studios looking to snag a publishing deal on Sony systems, and he helped games such as Heavy Rain
and the Motorstorm series race into the public eye.
Smith knows what he wants in a pitch, but just as importantly, he knows precisely what he doesn't want. He gave an overview of his approach to independent pitches, and then broke down a quick and dirty list of "do's" and "do not's." Read through Smith's pet peeves and praises below.