Ubisoft is breaking new ground in uncomfortable marketing, by promoting Far Cry 3
with a free Minecraft
map and texture pack. The free pack, downloadable on PC October 26, adds Far Cry 3
locations and characters like "Vaas, Jason, and Citra," allowing you to keep Far Cry 3
and its December 4 release date fresh on your mind while playing a completely different game from a different company.
Ubisoft also sent over a series of images depicting Far Cry 3
promotional art with Minecraft
imagery added. The actual playable content will be the other way around.