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DeNA collects 10 new partners for Mobage titles on iOS


DeNA, one of the biggest social gaming networks in Japan, has announced a development deal with 10 social and mobile game developers. The company is working to gain inroads with western audiences via iOS and other mobile platforms. Mobage is the giant network that DeNA runs, which recently picked up Ngmoco and several other western publishers and developers to help build a stable of popular games and attract western players.

Now, the company has deals with 10 different social and mobile game developers, including XMG Studio, Cobalt Play Games and Joywinds, plus several other small-to-medium developers who've been working hard on iOS and Android.

Deals like this are becoming common in the social and mobile landscape. Eastern companies are learning that they need high-quality games to attract customers in the west. At the same time, smaller game developers are looking for funding. DeNA has plenty of that to go around. Typically, the issue is that smaller developers get swallowed up in the big network's money-making machine, and the resulting games lack the quality they need.

So we'll see. DeNA is certainly pushing hard for an iOS hit (or two, or three, or 10, presumably). Some of these studios are capable of giving them that, but hopefully the publisher will be smart enough to let these creators do their thing.

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DeNA Unveils New Partners Coming to Mobage, the Premier Mobile Games Platform

Diverse Portfolio of Games and Developers Further Extends the Reach of the Global Network

SAN FRANCISCO – November 1, 2012 – DeNA Co., Ltd. (TSE: 2432) announced today that it is partnering with 10 independent social and mobile game developers to bring their games to the Mobage mobile social games network and platform for iOS™ and Android devices worldwide. New developer partners include BigHut, Cobalt Play Games, GameCloud, Electrified Games, Joywinds, Inc., Kyy Games, Massive Damage, Oh BiBi socialtainment, Runaway Play, and XMG Studio, Inc.

The Mobage network has launched industry-leading games such as Rage of Bahamut™, developed by partner studio Cygames Inc., and Deity Wars, created by CROOZ, Inc., which have both held top spots on the Apple® App Store™ and Google Play™ top grossing charts.

"The Mobage network provides development studios a unique opportunity to reach millions of mobile game players throughout the world," said Barry Dorf, Senior Director of Third Party at DeNA's U.S. subsidiary ngmoco, LLC. "As a global mobile games platform leader, our dedication to building long-term partnerships has enabled us to work with some of the most esteemed developers worldwide to deliver engaging, top grossing games like Rage of Bahamut. This is an exciting time for Mobage as we strive to fulfill our commitment to bringing delight, innovation, and fun to mobile gamers."

New Mobage Developer Partners

BigHut: The Brazilian independent mobile game development studio strives to make free-to-play games that are fun to play and provide experiences tailored to individual players. The company launched this week Boney the Runner, an endless runner game where players help Boney the skeleton escape through the cemetery from a pack of hungry dogs. To play Boney the Runner for free, please visit:

Cobalt Play Games: A team of developers based in Asia working on interactive entertainment for the iOS and Android platforms. They have developed more than 10 casual mobile games and have just released their tower-building game Monster Mall on the Mobage platform. To download the free Monster Mall game, please click:

Electrified Games: Electrified Games is an experienced independent developer of mobile and online games recognized for its expertise in trading card and strategy games. From its offices in the San Francisco Bay Area, the company has developed games for leading publishers and brands including Kaijudo Online, Kaijudo Battle Game, Tap Tap Revenge Tour, Defense of the Oasis, and Café 51.

GameCloud Studios: A leading developer of global social and mobile games striving to bring together the digital and real worlds. Founded in 2009, the company has operations in Southern California and Shanghai, and has been developing innovative games and systems for the mobile space. With a unique approach to sports simulation games, the company introduces an innovative intuitive play system for their current mobile sports games.

Joywinds, Inc.: A new mobile game developer from Shanghai whose core value is to connect people through imagination. Their newest title World of Wizards is set to launch this month on Mobage, and turns players into legendary wizards by learning different spells, collecting equipment and capturing magical pets.

Kyy Games: Kyy Games is an independent game development studio located in Tampere, Finland. The company is known for their game Cabals: The Card Game, a revolutionary online trading card game that re-invents the genre with the introduction of a gameboard and an original game world that is inspired by different esoteric traditions. Kyy games has also launched Legends of Elendria: The Frozen Maiden, and Cooties: The Revenge of the Appendix.

Massive Damage: Massive Damage, Inc. is an award-winning mobile games studio building the future of massively multiplayer social role-playing games on mobile. The studio recently released its cult-hit title Please Stay Calm, a location-based zombie survival game, and it is currently working on other titles coming soon to the Mobage platform.

Oh BiBi socialtainment: Oh BiBi socialtainment is a French company specialized in developing and publishing social games for smartphones and tablets. The young and wild company benefits from the solid handheld game design expertise of its founder Stanislas Dewavrin, the former Creative Vice President at Gameloft and the Asphalt franchise creator. Oh BiBi socialtainment is committed to providing innovative, full-featured social games, promising brand new user experiences.

Runaway Play: Based in New Zealand, Runaway Play is currently developing a Mobage mobile version of Flutter, a butterfly simulation game that gained a loyal following on Facebook. The developer also released the mobile games Puzzle Planets and Howling Mouse. Runaway Play works closely with philanthropic partners National Geographic and the World Wildlife Fund to continue to raise awareness surrounding wildlife conservation.

XMG Studio Inc.: XMG is an award-winning mobile games developer based in Toronto. They have released 12 mobile games in various genres, including the popular Drag Racer franchise, the original franchise that created the drag racing genre in mobile games. Additionally, the company was named one of the top up-and-coming global mobile game developers to watch for by industry media.

For developers interested in opportunities to publish their mobile games on DeNA's Mobage mobile games platform, please visit:

About DeNA
DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA's current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 43 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 2,000 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit

About Mobage
The Mobage social games network and platform hosts over 50 first-party and third-party games that are available on the Apple® App Store™ and Google Play™. Mobage features chart-topping apps including Rage of Bahamut, Blood Brothers and Ninja Royale™, casual games such as Zombie Farm® and Tiny Tower, licensed intellectual properties such as Marvel: War of Heroes, and core games such as Quests & Sorcery™, Hellfire and Warriors of Odin. Mobage also hosts mobile social games in other languages via separate regional networks. Mobage offers developers access to a suite of features to enhance their development environment, including a payment API, production and marketing support and analytics tools. To learn more about Mobage, visit: For developers interested in publishing opportunities on Mobage, please visit:

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