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Amazon beta tests 'Instant Video Finder' feature

Richard Lawler, @Rjcc
January 6, 2013
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The video streaming arena is only seeing more competition in 2013, and Amazon's latest attempt to get a leg up is the "Instant Video Finder" feature it just announced it's beta testing. Similar to the way Netflix and others have attempted to sort movies by more than just the top few genre categories, it sorts flicks by more nuanced definitions like Feel-Good, Nonlinear or Sea Adventure. What categories you see are based on "viewing history for genre, theme, plot, and mood." So, can an algorithm (and probably some careful categorizing by real human viewers on the back end) solve the problem of "57,000 video on-demand options, but nothing is on"? Hit the source link and try it out yourself.

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