Counting both retail and digitally distributed copies of Dead Island, total sales for the weird zombie action-RPG have surpassed five million units globally, Deep Silver announced today. In meaningless, arbitrary statistics, that shakes down to about 402.18 units sold an hour since the game was originally released in back in September of 2011.
By December 2011, Dead Island had shipped 3 million units worldwide, with a fourth million added to that total after another eight months. Today's figure, however, is our first look at how the game has actually sold, since shipped figures count all units sent to retailers, while sell-through/net sales only count what is actually purchased by a consumer. We're sure those Steam sales didn't hurt anything.
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FOR IMMEDIATE RELEASE
Dead Island™ – over 5 million copies sold!
- Deep Silver has reached a new major milestone in sales of Dead Island -
Larkspur, Calif. – February 5, 2013 -- Deep Silver today announced it has achieved a major milestone in worldwide sales for the zombie action game Dead Island™. Since its release in September of 2011, Dead Island has sold-through over five million copies worldwide and still maintains an exceptionally strong sales rate in all channels. This achievement includes sales from both retail and digital versions.
"While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises," said Klemens Kundratitz, CEO of Koch Media.
"We're very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year," added Menno van der Bil, International Commercial Director, Koch Media. "The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver."
Dead Island Riptide is the next installment in the Dead Island franchise. Its story is a continuation of the incidents taking place in the original game and it adds many new features to the co-op focused gameplay.
About Dead Island Riptide
With invigorating new elements infused into a proven mix, Dead Island Riptide will reanimate the zombie terror in the original game. A monsoon has hit the once beautiful archipelago and heavy rainstorms have laid waste to large areas of the islands. The city of Henderson and jungle areas on the island of Palanai were flooded, leaving boats as the only remaining way of transportation. Dynamic weather conditions will force the team members to adapt to changing visibility conditions.
A fifth character will join the team, with an all-new and unique skillset. The combined skills of the group will be sorely needed, since terrible, new and unknown zombie mutations have emerged all over the island.
In the new hub defense missions, the co-op team play skills of the survivors will be tested to the limit – they need to strategically place traps, fences and turrets to fend off oncoming zombie onslaughts and to protect the humans in these sanctuaries.
New communication features in co-op mode also allow players to enjoy an even more intense and strategic team play experience.
Dead Island Riptide will be released on April 23, 2013, in North and Latin America and on April 26, 2013, in the rest of the world.
For more information, visit one of the following official Dead Island sites:
Official Website: www.deadisland.com
About Deep Silver
Deep Silver develops and publishes interactive games for all platforms, seeking to deliver top-quality products that provide immersive game experiences driven by the desires of the gaming community. The company has published more than 200 games worldwide since 2003, including the critically-acclaimed, best-selling zombie action game, Dead Island™. Upcoming titles include the side-scrolling arcade brawler, Sacred™ Citadel, the isometric action RPG, Sacred 3, and the next game in the Dead Island franchise, Dead Island Riptide. Deep Silver, Inc. is a wholly-owned subsidiary of Koch Media, GmbH. For more information, please visit www.deepsilver.com or follow us on twitter at @deepsilver.
Techland is a leading Polish developer, publisher and distributor of PC and console games since 1991. Its proprietary Chrome Engine 5 technology is among the world's most advanced game engines, with full Xbox 360®, PC and PlayStation®3 system compatibility. With a staff of nearly 200 specialists in two development offices in Wroclaw and Warsaw, Techland is committed to delivering top-quality titles for worldwide markets. Currently the company is working on several high-profile titles for consoles and PCs.