Activision Blizzard sees 'best performance in history' during 2012

Jordan Mallory
J. Mallory|02.07.13

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Activision Blizzard sees 'best performance in history' during 2012
Activision Blizzard and its many, many franchises brought in $4.85 billion dollars in net revenue over the course of calendar 2012, with $1.76 billion of that hitting its coffers during the three month period ending on December 31, 2012. Digital sales represented 32 percent of that total annual new revenue, raking in $1.54 billion.

As far as actual profit is concerned, Activision Blizzard reports net post-tax income of $1.14 billion for the year and $354 million for Q4; a 5.8 and 257 percent year-over-year increase, respectively.

"Activision Blizzard delivered the best performance in its history," CEO Bobby Kotick said in the financial statement. "In the short-term, we expect to continue delivering strong profitability, but below our record setting 2012 performance, due to a challenged global economy, the ongoing console transition and a difficult year-over-year comparison because of Blizzard's record-shattering Diablo 3 success in 2012."

In addition to said Diablo 3 success, Activision Blizzard also lists Call of Duty: Modern Warfare 3, Black Ops 2 and Skylanders among the many reasons that it had such a successful year, with Skylanders as a series having crested $1 billion in lifetime sales.

Looking forward, Activision Blizzard anticipates total net revenues for calendar 2013 to ring up at $4.08 billion, with $1.16 billion of that being generated during the year's first quarter.
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Activision Blizzard sees 'best performance in history' during 2012