Ubisoft wants better relationship with PC players

Ubisoft is working to smooth out years of open hostility against legitimate customers of its PC products. Speaking with MCV, Uplay Director Stephanie Perotti announced more third-party partners for the publisher's digital distribution network, adding, "It shows our commitment to PC, and we want to improve our relationship with the PC community."

Ubisoft's messaging on this better relationship hangs on larger retail offerings through Uplay and the removal of always-on DRM from its games.

Not mentioned are the notorious delays of the publisher's major games between console and PC launches. Although Far Cry 3 didn't experience the standard PC release lag – since it launched so late a delay would have missed the holiday window – Assassin's Creed 3 arrived a month later on PC. We've yet to see what 2013 brings in terms of major Ubisoft games and how launch timing will shape up.