Autodesk releases Socialcam 5.0 with HDR video, color correction

Autodesk's been trying to bring its special effects expertise to bear on various handheld apps, and now its turning to cameras with its first release of Socialcam (version 5), since it bought the app last July. With the release, it's bringing updated visual effects, 720P resolution, HDR video with one-click mapping, color correction and a new logo to the to the app's estimated 20 million users. You'll be able to grab it gratis for iOS at the App Store today, or on Play for Android at an unspecified date next week. We're not sure if future releases will include the ability to add creatures to your vacation snaps, but we can always dream. There's more info in the PR after the break, or hit the source to grab it.

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Autodesk Introduces Socialcam 5.0 for iOS
Greatly evolved user experience includes new filters and themes, HD video, and HDR

SAN FRANCISCO, February 28, 2013 - Today Autodesk Inc., (NASDAQ: ADSK) introduced Socialcam 5.0 for iOS, delivering the next generation of mobile video sharing. Major new features on the iOS platform include a complete redesign of visual effects, 720p HD video, video High Dynamic Range (HDR), and a new icon for Socialcam.

Developed in collaboration with Autodesk's expert professional video effects teams, the new 720p HD video and video HDR with one click real-time mapping and color correction enables Socialcam-with more than 20 million downloads-to continue to break through barriers to mobile video adoption by making it easy to express creativity and individuality wherever inspiration strikes-anytime, anywhere, and on any device.

"We're particularly excited about this update to Socialcam, as it starts to deliver on our promise to expose aspects of our award-winning visual effects software to everyone through the Socialcam community," said Samir Hanna, vice president, Autodesk Consumer Group. "We believe there is a huge opportunity in the video sharing market and anticipate that we'll all share videos the way we share photos today. Being on the forefront of this trend allows Autodesk to better serve its consumer and professional customers alike."

About Autodesk
Autodesk, Inc. is a leader in professional and personal 3D design, engineering and entertainment software. Autodesk tools help unlock the creativity in everyone, from children and hobbyists to design and engineering professionals. Customers across the manufacturing, architecture, building, construction, digital art, and entertainment industries, including the last 17 Academy Award® winners for Best Visual Effects, use Autodesk software, mobile apps, cloud services, and communities to design, visualize, simulate, and communicate their ideas. For more information follow @autodesk or visit