TuneIn launches TuneIn Live, hopes to encourage radio station discovery through custom UI

With around 70,000 stations from around the world in its database, TuneIn is rightly one of the more popular radio apps out there. Unfortunately, it also means customers don't always have the easiest time finding what they want, something the Palo Alto firm plans to fix with a new update it's rolling out today. The key new feature is TuneIn Live, which aims to encourage content discovery through a customized interface. By culling eight favorite genres from about 100, users can build a custom tile layout that, when activated, hunts down a station playing the appropriate tune -- be it in Los Angeles, New York or even Iceland.

On top of that, the company introduced integration with Google+ Sign-in so you can immediately place a reminder for scheduled audio events on your Google Calendar. Radio stations broadcasting live sporting events or special in-studio concerts can add "@tunein" to their tweets to prompt TuneIn's servers to add them to the roster. This move towards improved discovery also includes a recently launched Trending feature that lets listeners know the most popular audio content at any given time.

TuneIn marketing director Ryan Polivka and director of product Kristin George told us that the refocus toward discovery will get users addicted to new stations they would never have heard of before. "What's best about radio [instead of algorithms like Pandora] is that there's a human on the other end hand-picking those songs," Polivka said. "Hopefully this will bring a bigger fanbase to those stations, no matter where they are in the world." The new TuneIn features should be available on the iPad app and today, while other platforms will get them later in the year. For more information about the update, check out the press release and a full gallery of TuneIn Live screenshots after the break.

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TuneIn Launches TuneIn Live
World's radio now available through a customized user experience

PALO ALTO, Calif., February 28, 2013 – TuneIn, the leading service for listening to music, sports and news from around the world, today announced the launch of TuneIn Live, a customized experience allowing listeners to more easily discover the content that aligns most with their individual preferences.

This announcement comes on the heels of a website redesign; a new Trending feature, launched to help TuneIn listeners navigate through the largest breadth of audio content available through one service; and a new integration with Google+, enabling a calendar reminder feature for live events.

"Our biggest opportunity has been discovery," said John Donham, CEO, TuneIn. "We have more than 70,000 radio stations and more than 2 million on-demand programs from around the world, and that's a lot for anyone to digest. We needed a sophisticated system to do the work for our listeners, not ask them to do extra work in order to personalize their experience. TuneIn Live is a big part of that system."

Accessible via a free personal account, TuneIn Live creates a customized experience through rotating tiles that surface relevant music, sports and news happening live, based on individuals' listening habits and interests. Combined with a new Trending feature, which shares a current feed of the most-listened-to radio from around the world, TuneIn listeners can more easily discover meaningful programming among the millions of listening options on the TuneIn service.

"Every day, there are thousands of live events on the radio, from concerts to interviews to sports to a DJ playing a set of songs and, until now, there has never been a way to relay all of this live content to people worldwide," said Donham. "That's where we're innovating with TuneIn Live. We're combing through our millions of listening options from around the world and, for each individual listener, we're bringing into focus just the stations that mean something to them."

TuneIn Live is available today on and iPad. Additional mobile versions will be available later this year.