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Polaroid to make Socialmatic Camera a reality for fans of Instagram, recursion

Jon Fingas, @jonfingas
March 1, 2013
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Instagram owes its distinctive identity to Polaroid's OneStep cameras; it's now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app's retro icon to a real-world, instant-print shooter. While technical details are scarce, the agreement will see accessory maker C&A Marketing build and sell the design sometime in the first quarter of 2014. If the finished Polaroid work is anything like the concept, it could be more than a novelty with its interchangeable lens system, 4.3-inch touchscreen, Bluetooth, WiFi and 16GB of storage. We don't know if the camera will ship with Android, but we hope it does -- there would be an appropriately Xzibit-like aspect to running Instagram on top of an Instagram-shaped camera.

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